ISTRI a brand by SRI SAI APPARELS is born out of a response for lack of craftsmanship, authenticity & inferior quality. Over the years we have realized a dearth of high-quality brands within India even though India is one of the leading manufacturer of garments.

We are an urban ethnic brand with an aim to create garment for new-age women. Our collections draw inspiration from the rich tapestry of our diverse culture, infusing traditional motifs with modern sensibilities.

Our Philosophy

At ISTRI we venture to create timeless garments that can be passed through generations. We believe clothing is more than a piece of fabric, it is a reflection of one's unique style and personality. Developing signature prints which adorning individuality along with offering an options that can be worn all year round. Each piece in our collection is meticulously designed with attention to detail, ensuring a perfect blend of comfort, sophistication, and impeccable fit.
What makes us different

Craftsmanship: What sets us apart is our team's experience of more than 30 years. With our own manufacturing facility, we control almost every point of construction enabling us to offer a superior quality. Our skilled artisans employ a mix of traditional & modern techniques.

Fabric & Prints: We only source natural fabrics that our biodegradable. Our specialty is Habotai & Mulberry Silk one of the highest grade silk, renowned for its lustrous sheen and sumptuous texture. Every print is thoughtfully crafted to be Trans-seasonal and enhance the innate grace of the wearer.

Sustainability: For us sustainability starts at the design process. Ideating a timeless silhouette that can be worn throughout the year. Further choosing a natural fabric & technique with minimal impact.

Slow Fashion: To avoid over production we resort to made to order/ small batch model. Each garment is created specifically for you, once the order is confirmed.